Listen to people talking

Friday, May 6, 2011

Listen to people talking. Which word do they use most? Find out for yourself. It is a word of one letter, you will find. It is the word “I.” That should teach you something. Namely that people are not primarily interested in you. Or even in Him or in her. They are only interested secondarily in you, him and her and them.

Primarily they are interested in themselves. From that what do you reduce? Surely that if you want people to listen to you, the easiest way is to talk of what interests them. That is: about themselves.